CRM software is available from different providers and in many variants. The spectrum ranges from basic packages for predominantly operational process control in sales and marketing to complex multifunctional solutions, some of which are deeply integrated into other business intelligence platforms. The CRM software is hosted either via stationary servers or web-based via cloud computing.
CRM software is the heart of all CRM processes - in the operative customer relationship, in communicative and collaborative processes as well as for planning and analysis. It structures all CRM activities.
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